BBC: Nudges: The secrets of persuasion-2
I guess nudging itself is neither good nor bad, it just depends how you use it.
Well, let's look on the positive side by revealing the answer to your question, Neil.
Right, I asked you how authorities in Woolwich, in south-east London, nudged anti-social window breakers to behave nicely.
I guessed it was by painting pictures of scary barking dogs on the windows...
Which was... the wrong answer, I'm afraid, Beth! In fact, Woolwich council hired graffiti artists to paint pictures of local babies' faces onto the window shutters. Not even the most hard-hearted criminal smashed those windows, and anti-social behavior fell by 18% in one year! OK, let's recap the vocabulary we've learned in this programme about nudging, ways of gently persuading or encouraging someone to take decisions.
Something which is profitable makes a profit, or is likely to make money.
Manky is slang for dirty and unattractive..
If something is in your best interests, it's the most advantageous, beneficial thing for you to do.
A paternalistic person prefers making decisions for other people, rather than letting them take responsibility for their own lives.
To infantilize someone means to treat them as if they were a child.
And finally, autonomy is the ability to make your own decisions about what to do, rather than being told by someone else.